Getting attention was only one part. Advertising, interest, follow-up, visits, conversion and retention all needed to connect.
Sales strategy, CRM, training, content and partnerships connected to the patient journey.
← All projectsLC / CASE 02
Vision care network
The problem looked like marketing. The whole system needed attention.
Confidential case · Consulting01
Diagnostic, Canvas, market and customer journey
↗02
Starter CRM and opportunity follow-up
↗03
Training and practical sales guides
↗A more structured commercial process and concrete tools to follow up on opportunities.