Leading Connections · Business ConsultingINDEPENDENT THINKING. CONNECTED ACTION.
← All projectsLC / CASE 07

E-commerce brand

A clothing brand turned into a real e-commerce laboratory.

Operating case · LC venture
01 / THE TENSION

The brand vision existed. Product, supply chain, commercial system, store and operations still had to be built around it.

Product, suppliers, costs, technology, content, campaigns and customer experience operated with our own risk.

02 / THE CONNECTIONS
01

Naming, identity, narrative and collections

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02

Product, suppliers, costs and pricing

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03

Shopify, payments, checkout and orders

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04

Photography, campaigns, content and community

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03 / THE OPERATIONAL CHANGE
An operating brand where strategic decisions are tested against real capital, technology and customers.
ANOTHER CONNECTION / 083D manufacturing operation↗