The brand vision existed. Product, supply chain, commercial system, store and operations still had to be built around it.
Product, suppliers, costs, technology, content, campaigns and customer experience operated with our own risk.
A clothing brand turned into a real e-commerce laboratory.
Operating case · LC ventureProduct, suppliers, costs, technology, content, campaigns and customer experience operated with our own risk.
An operating brand where strategic decisions are tested against real capital, technology and customers.